SAMPLE MARKETING PLAN (kaong)

General information

Kaong is considered the "official" sugar palm, the highest producer of the world's many sugar-producing palms. Possibly the highest yielder and commercially grown in large scale production, it yields up to about 25 tons of sugar per hectare
- Planted here and there about towns, and abundant in some forested areas, but never at any great distance from settled areas in Luzon (Rizal, Cavite, Bataan, Laguna, and Tayabas), Polilio, Biliran, and Mindanao.
- It almost disappeared in Cavite but thrives in the town of Indang that provides sanctuary to the trees.
- Generally planted in most islands and provinces.

Product Name: MISA
Product Type: Vinegar
Quotation: mapapangibit ka sa asim

Logo: 
Target customer: Urban people
Market Segmentation;                                                                            MISA
Geographic: Urban Areas
Demographic: 20 yrs old and above
Psychographic: 
SWOT Analysis;
Strength: No chemical is applied
Weakness: Do not have strong contacts with  higher industry.
Opportunity: Introduction of new products from kaong
Threat: Large number of unauthorized competitors





REFERENCE: http://stuartxchange.com/Kaong.html